I'm a design leader, based in Manchester, UK.

Partnering with businesses, leaders and teams, I define strategies that meet customer needs and create services that work. Through working in the open, with clarity and focus, I build high performing and collaborative teams.

I’m a service design, product and customer experience leader. As an experienced design practitioner, I lead by example.

EXPERIENCE

I’m a Director at Public Digital. Working with public and private sector organisations to support them to transform their products and services, and embed user-centred ways of working.

I was previously Head of Experience Strategy and Design at Co-op.

Before that I was co-owner and Creative Director at Play.